Viva Magenta, Pantone’s 2023 colour choice tends to dictate colour trends in art design and interior decors using bright and bold hues to complement the purplish pink colour. It’s been quite noticeable in art galleries that expressive artworks rendered with bright and vibrant colours are highly in demand.

Mainly because they are artworks that can brighten up an otherwise lack-lustre space. It creates an uplifting effect, energizing the mood and minds of people who work or have business in the work area.

What Exactly is Viva Magenta?

Pantone describes the bright and vibrant magenta as a pinkish-purple color. It’s regarded as a synthetic color because the hue rarely occurs  naturally. It’s actually a mix of red and blue pigments in equal parts.

How the Design Industry Uses Viva Magenta

The red and blue mixture produces lively but bold colors that add a splash or pop of purple to brighten up a small space or a subdued design.

Viva Magenta as described by Pantone is a vibrant, bold and animated hue perfect for adding eye-catching color to any design. Some examples of materials with designs in Viva Magenta include brochures, websites, posters, logos and social media ads, particularly in Instagram and TikTok where there are high numbers of Generation Zs and Alphas.

Fashion wise, the viva magenta hue is suitable as accessories, high-heel stiletto shoes, purses, handbags, belts, scarves, beanies and bucket hats.