Public Digital Art : Concept and Innovations
Public Digital Art is that branch of digital media arts in which skills in the use of computer technologies, improve visual experiences in viewing public media ads. The most popular example of public digital advertisements are what ordinary people see in electronic billboards.
Aside from the use of electronics, the other hallmarks of a public digital ad (PDA) are the creative digital screen displays of a moving or still photos, or computer generated images, and in some cases, film or video clips. Where the most common use of public digital media art is for advertising purposes, it has also gained popularity as a way of beautifying the facade of a building to promote cultural or artistic values.
D’strict of South Korea Revolutionizes Public Digital Art Creation as IP Content
A South Korean design company known as D’ strict created a visual art of an impressive 3D anamorphic illusion of giant waves slamming inside and against the walls of a huge glass cube. The WAVE digital display was created for COEX K-POP Square, overlooking a heavily trafficked area of Gangnam-gu, in Seoul, South Korea; whilst occupying a 90 meter tall x 20 meter wide LED Board.
The “WAVE” is the first public digital media art that is being offered as an IP content. The D’ strict aims to expand the concept in order to revolutionize the method used in creating outdoor public media.
That way, property owners who run public media LED screens for PDA purposes can simply choose from the D’strict’s library of IP content. The cost of using the licensed IP content presents a cheaper alternative to creating new digital media art displays.
The IP content licensing agreement is for distribution to the third party or the advertiser, usually for a negotiated fee and for a fixed term. The terms and conditions of the licensing agreement include specifics on how the IP content can be used as public display by the licensee.