Although artists no longer depend on reputable art galleries to sell their artworks, they’re generally not skilled at marketing, especially digital marketing. While artists reach out to their target audience through their creation, they need to make effective use of digital marketing tools and channels in order to convert those creations into monetary gains. In today’s highly competitive art world, having a sound digital marketing strategy is the only way to realize the benefits of using digital platforms to promote and sell innovative ideas in the art market.
Historically, artists who could not afford to partner with art galleries struggled to find buyers. Yet that has changed dramatically in the modern digital world, where investing on digital platforms with the help of SEO experts would have better results.
Through different social media and other digital platforms, independent visual artists can exhibit and promote their artworks any time. Even more beneficial is that through digital interactions they can elicit quick feedback, including criticisms from their audience.
Actually, there is an increasing number of players in the visual art markets that consider the power of digital marketing and the rational for investing their resources into it, According to a survey involving the art industry, more than 64% of visual art marketers plan to invest heavily in search engine optimization (SEO), in light of the advantages presented by digital marketing.
Advantages of Digital Marketing for Visual Artists
Digital marketing revolves around the promotion of services and products through digital channels like web browsers, emails, websites, social media, online brochures and mobile applications.
Easy to Access Marketing Venues
Most graphic designers, painters, photographers, illustrators, and artists prefer not to go out just to advertise and sell their works. Digital platforms and applications can be easily accessed from their studios through their mobile phones. Besides, there are a lot of virtual venues and platforms such as YouTube, Facebook, Pinterest, Instagram, Snapchat, and Twitter that can serve as virtual counterparts to traditional galleries.
Globally Expand Audience Reach
Spreading the word about artworks on a global scale has never been this easy. Through digital marketing channels, art products can be presented to a wider audience coming from all over the world in ways that save time and money. A properly search engine optimized art website can instantly become part of the worldwide visual art market.
Still, visibility in the global art market to attract foreign audiences, depends on the effectivity and efficiency of the marketing strategies incorporated in publishing a blog post, tweeting an update, and sharing photos and videos about new creative projects.
Yet digital marketing experts, will make sure that a website’s visibility and online presence must first be enhanced in local environments. Chiefly because it is the most logical place from which to grow an art website’s customer base.
Relatively Low Costs
Digital marketing also costs less. Digital marketing experts, as opposed to art gallery agents, collect fixed fees and not commissions that make up a portion of the revenue generated by an art piece. Moreover, digital marketing experts utilize both free and premium marketing opportunities, in order to get the best results from their marketing strategies,
Makes Building Trust And Connection Possible
Connecting with one’s target market is much easier now. Most successful artists interact with their followers in different digital channels. Opening up to their audience about their inspirations, and sharing creative thoughts builds trust and at the same time, helps in finding out the effect of their art on their audience to better understand their interests.
After knowing these advantages, it would be to your advantage as a visual artist or whatever digital-based career you engage in, to collaborate with a digital marketing experts.